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A recent Authority Magazine interview with author and global marketing executive Kae Kronthaler-Williams offers clear, practical strategies for women working in male-dominated fields. While her experience comes from the technology sector, her perspective reflects many of the realities women face in funeral service and deathcare today.
Shifting a Traditional Profession
Funeral service has long been shaped by male leadership and traditional structures. Although more women are entering mortuary schools, managing operations, and purchasing funeral homes, many firms and associations still operate within systems that have not fully adapted to reflect this shift. Kae’s story of advancing from telemarketing to the C-suite provides relevant guidance for women navigating similar dynamics.
Growth and Leadership
Kae emphasizes the importance of continuous learning. In funeral service, where consumer expectations and business models are evolving quickly, ongoing education strengthens both individual leadership and the profession as a whole. She also highlights the need to deliver measurable value each day. Advancement comes from driving results, whether through operational improvements, community engagement, or strategic innovation. Funeral Women Lead’s Women’s Leadership Academy was created to give women in funeral service the tools, mentorship, and community they need to lead with confidence. This year’s cohort kicks off on November 17 in Scottsdale, and spaces are limited. Register now to join a year-long journey of growth and leadership development.
Communication and Presence
Strong, clear communication is essential for women establishing authority in boardrooms, family firms, and association spaces where they may still be underrepresented. The way ideas are shared and presence is maintained can influence how leadership is recognized and opportunities develop.
Networks and Advocacy
Kae underscores the importance of building strong support systems. Trusted peers, mentors, and advocates provide resilience and open pathways to growth. She also encourages addressing inequities directly rather than allowing them to remain unspoken. Thoughtful, professional conversations can shift workplace dynamics and create space for others to rise.
Leading the Future of Deathcare
The funeral and deathcare profession is in a period of transformation, and women are at the center of that change. By committing to growth, demonstrating value, communicating with strength, building networks, and addressing inequities, women can help shape a more inclusive and forward-looking future for the profession. To continue this conversation and invest in your personal and professional well-being, join us for the Women’s Wellness Summit, November 17–19 in Scottsdale. This event brings together women across funeral service + deathcare for inspiration, education, and connection. Secure your spot today.
Read the full interview: Thriving As A Woman In a Male-Dominated Industry (Authority Magazine, September 3, 2025)